Content Formula
Content Creators
Headline
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📌 Key Elements
Decide what you are and be it. This is who we are. This is our mission.
STEP 1.
Hook (First 3 Seconds – Grab Attention!)
Start with a bold statement, question, or visual to stop the scroll.
Example:
❌ "Struggling to get clients from social media? Here’s why!"
✅ "The BIGGEST mistake businesses make on social media…"
🎬 Visual: Use fast-paced cuts or an eye-catching transition.
STEP 2
Short & Clear Messaging (Keep It Concise!)
Start with a bold statement, question, or visual to stop the scroll.
Example:
❌ "Struggling to get clients from social media? Here’s why!"
✅ "The BIGGEST mistake businesses make on social media…"
🎬 Visual: Use fast-paced cuts or an eye-catching transition.
STEP 3
Captions & Text On-Screen (Make It Accessible & Engaging)
Add subtitles to improve retention (80% of people watch videos on mute).Highlight key phrases in bold or different colors.
Example:
❌ "Struggling to get clients from social media? Here’s why!"
✅ "The BIGGEST mistake businesses make on social media…"
🎬 Visual: Use fast-paced cuts or an eye-catching transition.
STEP 4
Dynamic Visuals (Fast-Paced Editing to Hold Attention)
Use B-roll footage (e.g., behind-the-scenes, client testimonials).
Switch between different camera angles to keep it visually engaging.
Add GIFs, emojis, or animations for extra personality.
STEP 5
Background Music & Sound Effects 🎶
Use trending audio or upbeat music that fits your message.
Add sound effects (e.g., pop, ding, whoosh) to emphasize points.
STEP 6
Call-to-Action (Tell Viewers What to Do Next!)
Always end with a CTA (Call-to-Action) to encourage engagement.
Examples:
"Save this for later!""
Comment ‘LEADS’ for a free strategy guide!""
DM us ‘Social Media’ to get started!"
STEP 7
Reel Format & Optimization
Always end with a CTA (Call-to-Action) to encourage engagement.
Examples:
"Save this for later!""
Comment ‘LEADS’ for a free strategy guide!""
DM us ‘Social Media’ to get started!"
📌 Key Elements
Decide what you are and be it. This is who we are. This is our mission.
STEP 1
Video Structure & Flow (Step-by-Step Plan)
Ensure your Reel has a clear and engaging flow:
Example:
✅ Hook (Attention-grabber in the first 3 seconds)
✅ Problem (Why this matters to your audience)
✅ Solution (How to solve it with your insights)
✅ Call to Action (What action they should take next)
STEP 2
On-Screen Text & Captions (For Accessibility & Retention)
80% of viewers watch Reels on mute, so adding captions is key!
Highlight key phrases in bold or with emojis for emphasis.
Example:
⚠️ Stop wasting time on social media!
❌ The BIGGEST mistake businesses make…
✅ Do THIS instead…
STEP 3
Dynamic Visual Effects (Keep It Visually Engaging)
Use cuts every 2-3 seconds to keep engagement high.
Add animations, transitions, or effects to make the video stand out.
Examples:
Text pop-ups
Zoom-in/zoom-out on key points
Quick jump cuts for fast-paced delivery
STEP 4
Trending Audio & Sound Effects 🎶
Use trending Instagram audio to boost visibility.
Sound effects like “ding,” “whoosh,” or “pop” help emphasize points.
Match pacing with music for better engagement.
STEP 5
Strong Thumbnail (Preview Image)
The first frame matters—make sure it's eye-catching!
Add bold text on the thumbnail to tell viewers what to expect.
Example:
"Social Media: A Waste of Time?""
How to Get Clients from Instagram!"
STEP 6
Engagement Boosters (Encourage Interaction)
Ask a question in the caption or video to spark comments.
Example:
"Do you think social media is necessary for business? Comment YES or NO!"
Encourage saves & shares to boost the algorithm.
STEP 7
Call to Action (Clear Next Step)
Instead of just “click the link,” make your CTA more engaging:
🔥 Want a full breakdown? DM me ‘SOCIAL’ and I’ll send it to you!
🎯 Save this post if you’re serious about growing your business!
📩 Grab my FREE guide here → [Insert Link]
STEP 8
Reel Optimization & Posting Strategy
✅ Use relevant hashtags (e.g., #SocialMediaMarketing #BusinessGrowth)
✅ Post at peak engagement times (Check Instagram Insights)
✅ Pin high-performing Reels to your profile
Contacts, Lists, & Leads
Headline
Headline
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1. Headline
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Headline
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Headline
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Headline
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Headline
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Sphere of Influence
Headline
Headline
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1. Headline
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Headline
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Headline
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Headline
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Headline
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By Referral
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Headline
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1. Headline
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Headline
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Headline
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Headline
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Headline
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Networking
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Headline
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1. Headline
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Headline
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Headline
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Headline
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Headline
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Posting
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Headline
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1. Headline
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Headline
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Headline
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Headline
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Headline
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Ads
Headline
Headline
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1. Headline
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Headline
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Headline
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Headline
Your Paragraph text goes Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae.
Headline
Your Paragraph text goes Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae.
Headline
Your Paragraph text goes Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae.
Headline
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STEP 1
Headline
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STEP 2
Headline
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STEP 3
Headline
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Ken Van Camp
Real Estate Broker
MI Lic. #6502432895
248-508-4249
Address
MI Lic. # 6505432968
217 E. South Holly Fenton, MI 48430
Disclaimers
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