Content Formula

This page is your step-by-step guide for planning powerful Instagram Reels that grab attention, build trust, and convert viewers into leads or clients.
Before you hit record, use this formula to make sure your content is laser-focused on the right audience with the right message. Use this formula every time you create a reel, and you'll consistently create content that attracts the right people, keeps them engaged, and moves them to action.

📌Who should I create content for?

When you build your reel around the ideal client profile, problem, and specific solution, your content feels personal, valuable, and shareable—and that’s what grows your audience.

Ideal Client Profile:

You can’t speak to everyone—and you shouldn’t. Knowing your ideal client lets you create content that feels like it was made just for them.

Demographics:

Age, income, location, lifestyle—these details help shape tone, visual style, and even the pace of your content.

Problems:

Reels that solve real problems perform well. People engage with content that reflects their current pain points or confusions.

Hyper Specific Solution:

General advice gets scrolled past. Hyper-specific = authority + trust.

Message:

This is the heartbeat of the reel. What’s the one thing you want them to take away or do next?

Example:

🎯 Ideal Client Profile (ICP)

Example: First-time homebuyers in their late 20s to early 30s, renting and feeling priced out of the market.

👥 Demographics

Age: 25–35

Renting: High End Apartment or Home

Single, Engaged, Married, Kids

Employed: Good Job

Wants: Stability, investment, a place to call home

Fears: High prices, not qualifying, lack of down payment

💢 Problem

“I want to buy, but I don’t think I can afford it yet—or I’m not sure how to even start.”

🧬 Hyper-Specific Solution

“How to qualify for a home with just 3% down—even while you’re still renting.”

📢 Message

"You’re closer to homeownership than you think—here’s how to get started with less than you expected."

Reel Structure

🎣 Hook (First 3 seconds):

“You don’t need 20% down to buy your first home.” (myth-busting + bold)

🎙️ Quick Value:

Explain the 3% down option and how it works. Use subtitles. Keep it punchy.

📦 Call to Action (CTA):

“DM me ‘first home’ and I’ll send you the full step-by-step guide.”

📌 Key Elements in Creating Reels

STEP 1.

Hook (First 3 Seconds – Grab Attention!)

Why It Matters:

You have less than 3 seconds to stop someone from scrolling. A strong hook determines whether they’ll watch, like, share, or bounce. Start with a bold statement, question, or visual to stop the scroll.

How to Use ChatGPT to Create Instagram Hooks

Hook Formula (fill in the blanks)

Copy and Paste and Add a Topic:

"Give me 6 quick Instagram hook ideas for [topic]—one each as a bold statement, question, warning, myth-busting line, common mistake, and pitfall. Keep each under 3 seconds, designed to grab attention and drive action."

🔥 Bold Statement:

“Your dream home is 3 days away.”

❓ Question:

“Think you need months to buy a home?”

🚨 Warning:

“Wait too long—someone else will buy it.”

🧠 Myth-Busting:

“You don’t need weeks to house hunt.”

⚠️ Common Mistake:

“Most buyers waste time looking wrong.”

💥 Pitfall:

“Stalling could cost you your dream home.”

Script Template:

1. Start with the Hook (Text + Voice):

“Thinking about buying a home? Here’s what they’re not telling you…”

2. Pair with Visual:

Use bold text overlay with emojis ✅ 🏡 ❌

3. Keep it Under 3 Seconds:

Hook must be quick and clear before viewer scrolls away.

Homework Challenge:

Use ChatGPT to create hooks.

1. ChatGPT to Create Hooks: ChatGPT

2. Instagram Reels Outline for Hooks: Instagram Reel Outline PDF

3. Using AI to Create Text to Talk Hooks: AI Social Media Download

Test them on your Instagram stories or reels — see which gets the most engagement!

STEP 3

Captions & Text On-Screen (Make It Accessible & Engaging)

Add subtitles to improve retention (80% of people watch videos on mute).Highlight key phrases in bold or different colors.

Example:

❌ "Struggling to get clients from social media? Here’s why!"

✅ "The BIGGEST mistake businesses make on social media…"

🎬 Visual: Use fast-paced cuts or an eye-catching transition.

STEP 4

Dynamic Visuals (Fast-Paced Editing to Hold Attention)

Use B-roll footage (e.g., behind-the-scenes, client testimonials).

Switch between different camera angles to keep it visually engaging.

Add GIFs, emojis, or animations for extra personality.

STEP 5

Background Music & Sound Effects 🎶

Use trending audio or upbeat music that fits your message.

Add sound effects (e.g., pop, ding, whoosh) to emphasize points.

STEP 6

Call-to-Action (Tell Viewers What to Do Next!)

Always end with a CTA (Call-to-Action) to encourage engagement.

Examples:

"Save this for later!""

Comment ‘LEADS’ for a free strategy guide!""

DM us ‘Social Media’ to get started!"

STEP 7

Reel Format & Optimization

Always end with a CTA (Call-to-Action) to encourage engagement.

Examples:

"Save this for later!""

Comment ‘LEADS’ for a free strategy guide!""

DM us ‘Social Media’ to get started!"

📌 Key Elements

Decide what you are and be it. This is who we are. This is our mission.

STEP 1

Video Structure & Flow (Step-by-Step Plan)

Ensure your Reel has a clear and engaging flow:

Example:

✅ Hook (Attention-grabber in the first 3 seconds)

✅ Problem (Why this matters to your audience)

✅ Solution (How to solve it with your insights)

✅ Call to Action (What action they should take next)

STEP 2

On-Screen Text & Captions (For Accessibility & Retention)

80% of viewers watch Reels on mute, so adding captions is key!

Highlight key phrases in bold or with emojis for emphasis.

Example:

⚠️ Stop wasting time on social media!

❌ The BIGGEST mistake businesses make…

✅ Do THIS instead…

STEP 3

Dynamic Visual Effects (Keep It Visually Engaging)

Use cuts every 2-3 seconds to keep engagement high.

Add animations, transitions, or effects to make the video stand out.

Examples:

Text pop-ups

Zoom-in/zoom-out on key points

Quick jump cuts for fast-paced delivery

STEP 4

Trending Audio & Sound Effects 🎶

Use trending Instagram audio to boost visibility.

Sound effects like “ding,” “whoosh,” or “pop” help emphasize points.

Match pacing with music for better engagement.

STEP 5

Strong Thumbnail (Preview Image)

The first frame matters—make sure it's eye-catching!

Add bold text on the thumbnail to tell viewers what to expect.

Example:

"Social Media: A Waste of Time?""

How to Get Clients from Instagram!"

STEP 6

Engagement Boosters (Encourage Interaction)

Ask a question in the caption or video to spark comments.

Example:

"Do you think social media is necessary for business? Comment YES or NO!"

Encourage saves & shares to boost the algorithm.

STEP 7

Call to Action (Clear Next Step)

Instead of just “click the link,” make your CTA more engaging:

🔥 Want a full breakdown? DM me ‘SOCIAL’ and I’ll send it to you!

🎯 Save this post if you’re serious about growing your business!

📩 Grab my FREE guide here → [Insert Link]

STEP 8

Reel Optimization & Posting Strategy

✅ Use relevant hashtags (e.g., #SocialMediaMarketing #BusinessGrowth)

✅ Post at peak engagement times (Check Instagram Insights)

✅ Pin high-performing Reels to your profile

Contacts, Lists, & Leads

Headline

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Headline

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Headline

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Headline

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STEP 1

Headline

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STEP 2

Headline

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STEP 3

Headline

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Ken Van Camp

Real Estate Broker

MI Lic. #6502432895

248-508-4249

Address

MI Lic. # 6505432968

217 E. South Holly Fenton, MI 48430

Disclaimers

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